As consumers flock to “reef-safe” and “ocean-friendly” skincare, beauty brands are selling a vision of ocean purity that is more marketing-driven than science-based. By Kate Petty The personal care industry has mastered the art of marketing eco-consciousness— evolving beyond familiar labels like “green,” “clean,” and “natural”—into a new wave of sea-inspired branding that claims to champion ocean conservation. Terms such as “reef-safe” and “ocean-friendly” evoke images of cry

The skyline of Perth seen from Kings Park, Western Australia -- Calistemon, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>...

Rally initiated by the Independent and Peaceful Australia Network to oppose the AUKUS security pact, 2021 -- Matt Hrkac from Geelong /...

Human technologies have continued to evolve exponentially since the end of the Paleolithic: today we are using them to learn more about...

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Cataclysmic wildfires have increased in intensity and frequency due to climate change. The New York skyline as a result of the Canadian...