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  • Writer's pictureMichael Laxer

"Mr. Weston, give your employees a fair, decent, living wage": Striking Dominion workers

A new TV ad in support of striking Dominion workers in Newfoundland calls out parent company Loblaw and billionaire company chairman Galen Weston.

A new TV ad in support of striking Dominion workers in Newfoundland calls out parent company Loblaw and billionaire company chairman Galen Weston for their greed and for refusing to pay living, full-time wages despite soaring profits.


The workers, who have been on strike since August 22, are fighting for decent wages and working hours in the wake of the cancellation of pandemic premium pay by Loblaw in June.


This disgraceful action was taken by all the major chains at the same time, though they improbably denied that there was any collusion before a parliamentary committee. Either way there have been no consequences or actions taken by governments to pursue them or force wage increases.


Both Loblaw and Metro have posted massive profit numbers.


Likely embarrassed by their obvious avarice, Loblaw ludicrously tried to spin $162 million in second quarter net profits, that brought total 2020 profits to nearly half a billion dollars, as somehow a negative when announcing them in late July.


Meanwhile, from "March to September, during the first wave of COVID-19, the Weston family’s net worth increased a whopping $1.6 billion dollars."


On Labour Day Dominion workers distributed leaflets outlining the major issues facing them and explaining why they are on the line.



According to Unifor Local 597 President Carolyn Wrice “Loblaw is a Canadian retail giant, owned by one of the country’s richest families, yet its workers are struggling to make ends meet with precarious jobs that offer low-pay and limited benefits.”


The contrast between corporate greed and workers fighting for a decent living and full-time jobs could not be made more clear than in this TV spot. As one of the workers in the spot says to the camera "Mr. Weston, give your employees a fair, decent, living wage"


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